November 19, 2010

Social Marketing: Why do we do what we do?

Embrace Life - This video has over 11,000,000 views on youtube and if it doesn't make you stop and think about doing something for someone other than yourself I don't know what will.

You might be wondering why would I put a video like this on a Marketing tips information blog. Well it's simple when your marketing your business you need to think of others needs more than your own needs.. and you don't want to let your own needs get in the way.

A perfect example of this was a phone call that my son Matt was telling me about yesterday. He got this phone call from someone selling an ad in the local phone book, he was actually considering it when the salesman added, "well I need your decision tonite because our book goes to print tomorrow." It became very apparent to Matt this guy was under a deadline to make a last ditch effort to make a few last sales. Of course maybe it was going to print tomorrow, but the way it came across was... I need a sale from a desperate man on the phone.

Take the same situation and put a different attitude from the salesman. If he was truly thinking of his prospect, he would have said,"I understand you need more time and I'll be happy to work with you to make a sound decision for your business, it might be better to work out a plan for next year since our books for this year are going to print tomorrow."

The outcome still may have been the same, but at least the salesman would have had the door open to follow up for the next go around.

People don't care how much you know till they know how much you care.

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