July 15, 2010

Sitting Still Is the New Sliding Backwards

Just as emotions can help the customer buy, you must also create some emotions within yourself that will drive you to change.

Why should you change? It’s no longer true that if you keep doing what you’ve always done, you’re going to get what you’ve always got. Now if you stay the course you may not even be in business a year or two from now.

To succeed as a social marketer in today’s ever-changing world, there is no such thing as status quo. We live in a consumer savvy, knowledge-based, microwave society. Today’s consumers can push a button and have information at their fingertips, and business in general is conducted at the speed of thought.

If we want an edge in today’s marketplace, we must embrace change. This means we need to be constantly updating and improving our communication skills. Folks who embrace change with a constant improvement attitude will be the leaders of tomorrow.

If you are totally satisfied with where you are, then change will never happen. All change comes from realizing that change needs to be made. This means you need to get disturbed deep down inside about where you are. To change, you gotta get sick and tired of the situation you are in.

You must also think about the alternative to not changing. Ask yourself, “What is the worst thing that could happen in my life if I don’t change?” Will you get left behind, will you lose a competitive advantage or will you be able to maintain your current lifestyle?

Now ask yourself, “What are all of the positive things that could happen in my life if I do make some changes? Will I live longer, will I be able to buy a nicer home, will I be able to take more fun vacations, will I have more freedom to do the things I want later in life?”

The most important thing you can do right now is to get disturbed enough that you decide, “I’m not willing to live at this level anymore.”

Most folks who succeed at the highest level can remember the turning points in their lives when they made a decision that they were going to change. Their heart and soul said “no more.” They made a deep-down-in-the-gut decision that they were not willing to live at this same level any more, not another day, not another minute. They made up their mind that they would never again settle for ordinary, because ordinary just wouldn’t get it.

“Change the way you view the world and your world will change.”

No comments: