This is one law more folks who enter the business of social marketing must focus on. Sometimes no's are so hard on the soul, but what I've found when they understand the law of sowing and reaping it puts the fun back into business.
Yes social marketing is fun if your on the right team who has fun doing it. I personally can't imagine marketing the old fashion way (belly to belly) but I love social marketing online. Here's the deal though you still must remember the basic principles because they apply to both online and offline social marketing.